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October 19 2012
Real estate agents have plenty of challenges these days, whether it's low inventory, a sluggish economy or overly cautious appraisers — and all of this in spite of the fact that most experts agree that the housing recovery has essentially begun.
However, look to the top agents in your market area (and other areas) and you'll see a few patterns emerge, the biggest one being the ability to think quick on your feet and adapt your strategies to the changing market.
This week, the Wall Street Journal looked at a few uber-agents around the country and shared their secrets. The article Agent Secrets: How to Be No. 1 reveals a few strategies for agents, some of which could be easy to adopt (lowering commissions, courting wealthier homeowners to increase portfolio value) and others that might not be so easy (relocating to higher-market areas).