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Why Your Business Needs a Blog

October 10 2012

blog micIn spite of the fact that visuals (photos, video, etc.) are dominating social media and the web, the core of your real estate agent marketing—or your brand—is its voice. And there's no better way to establish that than a blog.

Whether you read it on Facebook, heard it at a real estate conference or were advised by a colleague: Start a blog. And it really is simple. Set it up in Wordpress or another free program, add your bio and start cranking.

But once you get into it, you soon realize it does take some work. What do you write about? How often do you post? How do you get traffic to the blog, and where do you promote it? Basically, how do you turn the time, money and effort into something that stimulates your real estate business and your marketing?

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