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Sign into your accountBusiness Building: A Little Social Media Creativity Can Go a Long Way
October 01 2012
I've long believed in the power of social media to help people defy geographic and cultural boundaries to make lasting connections and build strong relationships. And this holds true whether social media is used for personal or professional reasons—or even a combination.
In our industry, many real estate agents use platforms such as YouTube, Facebook and Twitter quite successfully to create a bridge between who they are as people and who they are as professionals. The most skilled users strike such a beautiful balance that the distinction between personal and professional is seamless.
Social media is the perfect forum for showing people who we are, rather than telling them. And I recently witnessed one of the most moving displays of this over the summer.
During a nine-week period, RE/MAX sponsored a social media contest. We asked a simple question: "What moves you?" More than 1,200 consumers shared stories about the things in life that move them—whether emotionally or physically from one place to another. And it was all about moving each other with their stories, because consumers voted for their favorites to win a weekly prize and qualify for the final round of voting. More than 70,000 votes decided the $10,000 grand-prize winner. The story of Sweet Sophie May, a beautiful 21-month-old girl who's battling neuroblastoma, won the big prize with 10,050 votes.