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Sign into your accountMonday Morning Mobile: The Mobile Consumer Mentality
September 14 2012
What do home buyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior that's good news for the real estate industry!
Recent Google research projects found that 80% of searches on smartphones are spontaneous, and nearly half are goal-oriented. It goes on to explain that often, those goals are purchases and evidence of mobile's role as a bridge from the digital world to the physical one.
The example best given of this as it relates to retail consumers is a Google search via their mobile device for a product that results in a consumer entering a physical store location and purchasing a product. The best example of this as it relates to real estate consumers is the couple who's visiting friends in a different neighborhood and wants to see what's for sale. They perform a Google search via their mobile device for a real estate firm and use that company's mobile website to access properties nearest to them that they could see immediately.