Why don't brokerages update their business process systems to create the exceptional real estate transactions consumers and agents are looking for?

Most real estate companies don't run efficiently because effective business process systems are nonexistent, and any business process management is a mostly rudimentary, manual process. So I wonder: If the manufacturer of a coffee drink or automobile can have systems that assure consistency, quality, and great experiences, why can't the same be said of a $300,000 home—the most important investment most Americans will ever make?

"I would like a Frappuccino™ please." Business process systems are everywhere you look.

1. Someone at the front counter presses a button on a computer;
2. A barista follows a very specific series of instructions, illustrating which ingredients to use, how to assemble and then package the drink;
3. Each location purchases their products and ingredients from approved vendors that follow strict guidelines set by corporate. This ensures quality, fresh products are served to their customers.
4. Your Frappuccino™ tastes, looks, and is delivered the same way whether you are in Miami, New York, Boston, or Los Angeles. This business process management yields efficient and consistent results, benefiting the customer, store and corporate.

I am a firm believer that the real estate transaction has been commoditized. What is going to separate the winners from the losers will be the quality and consistency of what the brokerage and its agents can deliver to the consumer. The key to this will be the ability to install business process systems that facilitate the seamless, accountable, and transparent organization of information key to the real estate transaction. Improving your business process management will allow you to deliver the best real estate transaction possible for agents and consumers.