fbpx

You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

Monday Morning Mobile: Who's Smarter?

August 31 2012

brain technology smallThe smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50% of all US mobile subscribers own a smartphone, according to Nielsen. Now, a new report published by HIS indicates that global smartphone adoption will reach 54% by the end of 2013, two years faster than previous projections.

Knowing this, and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the question--who's smarter: us or our phones?

What I'm getting at is that it's no secret that mobile, in particular smartphone adoption, is not just a trend but the direction in which society is moving for its access to information. Having these facts at our disposal should allow us to come to the conclusion that it is more important than ever to transition our brand to one in which mobile consumers can interact with.

TO READ THE REST OF THE STORY LOGIN OR REGISTER.