While the debate swirls around listing syndication, one of the things that shouldn't get lost in the noise is the importance of choosing the right listing syndication technology provider. Each technology company offering listing syndication tools has a slightly different approach, and can achieve very different results. The key to making listing syndication "work" for your brokerage just might be to find a technology solution that matches your objectives. First, you need to become knowledgeable about your options.

ListHub is one of the leading listing syndication innovators in the real estate space today. Their focus is on offering advanced tracking and reporting tools to brokers, empowering them to make better syndication choices and improve outcomes for themselves and their sellers. Other companies, such as Point2 and Real Estate Digital, also have solutions that you can consider during your research. However, our review today is focused solely on ListHub, a pioneer of listing syndication services to brokers.

Key Features

Before we dig into the play-by-play of what we saw during our ListHub tour, let's go over some of the key features:

• Most of what we will cover in this review is free. Setting-up your brokerage and syndicating your listings with ListHub is entirely without charge. Only when you add in reports and other tools do fees come into play. For details on enhanced syndication features, reports, and tools that come at a price, we recommend you contact ListHub directly.
• ListHub Seller Reports is one premium product that allows brokers and agents to communicate marketing efforts to seller clients. For instance, Seller Reports clearly demonstrate to clients where their listings are appearing online, how many times the property detail page was viewed, and how many leads were generated. These reports can even aid in conversations about price changes or open houses (by revealing that leads and traffic have dropped off, for example). We'll look at these reports more closely a little later on.