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Sign into your accountThink Your Web Presence is Virtual? Think Again
August 18 2010
Your web presence is very real and has real consequences, good and bad. The Internet is often compared by many as a brochure-like space. I look at websites everyday that are nice looking and have neat graphics. The questions I ask myself when looking at a site is simply this:
“Is this site consumer friendly?”
”Is it easy to get to information relevant to me?”
“What’s the call to action?”
These questions require digging into data, looking at the web shoppers’ behavior. Explore click paths and see where to they go inside the site you have designed. Understanding your web traffic will help you make your site more relevant.
Anonymous web shoppers will decide whether you make their “list” by their online experience. It is important to take a step back and look at your site through the consumer’s eyes. Too many sites have way too much information and no logical way for a consumer to only get the information relevant to them. If a web shopper cannot get to what they want quickly they will go somewhere else to find it.