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Sign into your accountBest Practices of Live Chat
July 02 2012
This post comes to us from the activSalesAgent blog. It was written in the context of home builders. However, it's equally applicable to real estate agents and brokers. We also recommend "Chatty Kathy, Beware! The Don'ts of Chat for REALTORS®":
As more consumers are using the Web to research and communicate with home builders before they decide to purchase a home, it is important to understand the value of live chat and the power behind establishing a relationship between the chatter and your development. Keep in mind that although your potential customer has access to countless forms of information online, one thing hasn't changed: until someone follows up with them to answer their questions, they can't be sure of their purchase.
There is plenty of literature on the Web that establishes the best practices of live chat for home builders. Watch out for these articles if they are not from credible sources! Here are some common misconceptions that are found online about live chat and the real facts to help your builder/development master the art of chat.