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July 26 2010
Trying to send a listing? Looking for a way to get more people engaged in looking at the fine details of the property? Virtual tours are a great way to accomplish these goals. Virtual tours can be a great way to break through and get attention to the properties you are trying to sell while standing out from your competition.
Virtual tours are a very popular tool for real estate consumers. They believe virtual tours can give them a much better feel for a home. Studies have proven that listings with virtual tours are viewed more often and for a longer period of time.
Interestingly, though, studies have shown that only 2 to 5% listings include virtual tours currently. There’s a large opportunity to increase the attention to a listing by featuring virtual tours.
So if virtual tours are so popular with consumers, why don’t more agents offer them? In interviews we’ve conducted with agents, they tell us they understand the marketing value of virtual tours, but they don’t have the time or budget to deploy these valuable tools.
The common perception is that most virtual tour companies burden the agent with the heavy lifting of taking the photos, uploading them and then creating a time-consuming end product. Fortunately, there are several virtual tour companies that have recognized this concern and are finding ways to make it easier and more affordable to feature a virtual tour on every property.