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Sign into your accountMarketing Your Business: You Gotta Have a Plan!
April 25 2012
Marketing! Oh No! Often just the word sends chills into the bones of many small business people and freelancers. But ask yourself: how can I make people aware of who I am and what I do? Answer: Marketing! Many people just don't understand what "marketing" means, and often procrastinate because they feel they don't know how to successfully market themselves.
Marketing is simply putting you and your business in a position to solve the problems of others. When you understand what the challenges and problems your potential customers or clients face every day, then you can craft a plan that focuses on how your products or services can help them to solve those problems.
Developing a marketing plan doesn't have to be complicated. A marketing plan is simply a way to communicate with people how you can be of service to them.
- In what ways can you and will you contact people who may need your products and services in the future?
- How often will you create a contact, make a connection, advertise or announce the unique benefits of your business to others?
- How will you track your marketing efforts?