Learning from Inuit Social Media Faux Pas

We gave the “love” to Quickbooks in our last post, now we will slam them in this post - they have it all wrong when it comes to social networking.  In our little real estate industry, we find companies like RPR, Trulia, Zillow and many others have full time social networking people who are managing real engagement on blogs, social networks and twitter.  However, there are many companies who are taking the approach of what J.D. Salinger’s famous Holden Caulfield called Phony.

You see, Intuit is facing a major outage today - their massive number of websites and e-commerce solutions went dark last night, and they are still down.  Thousands of businesses and hundreds of thousands of consumers have been impacted (including our own, I might add). OUCH!  We have backup plans which rolled into action, thankfully.

Intuit has asked customers to check their small business blog and their twitter page for updates.  The blog is down, and the twitter page is being updated every 5 hours.  Oddly, the automated twitter posts from their clever twitter bot continue to sling out marketing messages during this tragic period of their company’s life.  Check it out.