Product Review: TRIpress by Tribus

We hear many agents express frustration when they're searching for the right website solution. They want to it be easy-to-use, with all the advanced features they need to capture leads and sell more properties. For an agent or brokerage that wants to publish engaging information to consumers, WordPress is awesome. For a real estate website, WordPress publishing platform combined with a WordPress-friendly property search solution is ideal. With this in mind, we were especially intrigued by the TRIpress WordPress Real Estate Framework from Tribus. We took TRIpress for a test drive – what follows is a quick summary of what we saw during the demo.

WordPress for Real Estate
Many of you are familiar with WordPress. This blogging platform has become incredibly popular in the real estate industry and offers an alternative to the more traditional, custom-designed websites of the past. WordPress allows agents and brokers to build and publish webpages themselves without the need to contact their website provider. What Tribus has done with TRIpress is make the WordPress platform specific to real estate agents.

The front of the site is, aesthetically, simple. However, it can be customized in a variety of ways to meet your needs. (Tribus informs us that they're expanding the number of themes available to allow for greater variety in the look of the site.) Social sharing buttons are featured prominently at the top of the homepage. Next to them are two contact options: a large phone number and an "email us" link that sends people to a contact form. Leads from this contact form (and all forms on the site) are entered directly into the TribusCRM, which also offers a full drip / blast email marketing system.