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Sign into your account[Podcast] Brokers Sharpen Brand Value to Invigorate Agents
January 29 2024
Many real estate agents who are frustrated with their business amid a stalled housing market may be thinking it's time for a change. They might be tempted to seek greener pastures at another brokerage where they think their growth will be better supported. During times of instability, brokers are wise to invest in greater training, mentorship, technology and other tools aimed at providing agents an advantage in their market. When agents can see and feel the value of working at your company, they're more likely to stay and deepen their loyalty to your brand.
Recorded at NAR NXT, The REALTOR® Experience, in Anaheim, Calif., host Marki Lemons Ryhal invites three brokers — Valerie Belardo, Tiffany Curry and Nova Tower — onstage in front of a live audience to discuss what their doing to strengthen agent retention and keep talent from giving up in difficult moments and walking out the door. Their strategies include making sales meetings a can't-miss event, boosting education and training programs and underscoring a close-knit company culture.
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