Meet QR Codes

In the past I’ve mentioned the importance of being able to recognize shifts in communication and adapt quickly in order use new mediums to your advantage.  Last week proved to be a prime example of that in for me and my company.  As I walked down Fifth Avenue from 56th street to Bryant Park, a stretch which some would call the retail Mecca of the world, I noticed something in the window of a store which made me stop and think.  Right there, front and center, in the window of Best Buy was a huge poster with a QR Code on it.  As the saying goes, “if you can make it here, you can make it anywhere,” which made me believe we are going to start seeing a lot more of QR Codes in the near future.

That being the case, in the midst of my curiosity I stopped and pulled out my Mobile Device.  As a Blackberry user, I know I have the ability to scan the QR Codes of other Blackberry users (for the purposes of capturing someone’s Messenger contact info), but I wasn’t sure if it would work outside of the Blackberry operating system and frankly I had never tried before.  So I held my phone to the store window scanning the QR Code in anticipation…low and behold it worked!  My device was able to read the code and instantly pop open Best Buy’s Mobile Website in seconds.