3 AI Prompts That Really Work for Real Estate Agents

One of the most extraordinary things about artificial intelligence is how swiftly the real estate industry has embraced many new AI-powered tools. An industry known as a technology lagger has become an AI leader.

3 Best AI Prompts for Real Estate Agents

Real estate agents are eager to harness the potential of AI. If you haven't taken the AI plunge, here are three top AI prompts when using ChatGPT that can dramatically improve your marketing and client communications efforts, saving you time and money.

Note: For real estate content, there are alternatives, but ChatGPT and DALL-E, both by OpenAI, are the most popular and proven for creating real estate content, especially ChatGPT 4.0, the subscription service at just over $20 a month.

1. Teach ChatGPT to Write Like You

Every real estate agent has a unique style of communication. By training ChatGPT to emulate your personal writing style, you can maintain your consistent brand voice across all platforms without investing hours into writing every piece of content.

But with all outputs from ChatGPT, remember two rules: never cut and paste but use the output it provides for writing ideas and better descriptions; always verify any data or fact reference and remind it to write for you with fair housing regulations in mind. You are putting your reputation at risk if you don't follow these requirements.

Prompt instructions:

Step 1: Collect samples of your writing. This can be your previous newsletters, blog posts, property descriptions, client letters, emails, or any other text representing your style that is already public.

Step 2: Input your writing samples into the platform.

To do this, instruct ChatGPT that you want it to learn your writing style. Ask it to respond, "GO AHEAD," when ready, and you will submit writing samples until it has learned your style. When it has learned your style, tell ChatGPT to "STOP" and wait for instructions for what you want to write in that style. This will allow the AI to learn your writing nuances and patterns.

Step 3: Test your new writing model by providing ChatGPT with prompts related to the real estate writing you need. See if the output matches your style. If not, remember iteration is the key: you can give ChatGPT more instructions to adjust and retrain as necessary.

Example: Suppose your writing often includes a particular flair for describing homes in poetic terms. Once trained, when prompted with "Describe a beachfront property," the AI might produce: "Nestled where the horizon kisses the ocean, this beachfront haven promises serenity with every ebb and flow of its tides." Make sure you add to every prompt for property descriptions "meeting Fair Housing regulations," again, proofread carefully, and modify for accuracy!

2. Get AI to Organize Your Input in Columns

As a real estate agent, you deal with vast amounts of data, from property specifications to client information. Organizing this information can be time-consuming. By using AI, you can quickly categorize and place data into structured columns, saving you time and ensuring accuracy. While at this time we do not recommend entering proprietary or sensitive personal information into ChatGPT, for information that is already public or generic, it could be very helpful.

Prompt instructions:

Step 1: In ChatGPT, input the raw data you wish to organize. This could be a list of properties with details, client queries, or even a list of blog topics, writing, and publishing dates.

Step 2: Specify the columns and titles you want to create. For instance: "Property Address," "Square Footage," "Number of Bedrooms," "City," etc.

Step 3: Let the ChatGPT process and organize the data, which will only take seconds to create. Review your results and make any necessary adjustments.

Example: The key is letting ChatGPT know that you want the data you provide organized and placed into columns. To create a column-centric document, such as a content or social media plan and calendar, give ChatGPT a list of your blog or social post topics, description, writing deadline due date, and publishing date. Commas should separate the information you provide. It would look like this: "3 ways to maximize your curb appeal, Focus on landscaping – reducing clutter and value of free paint, 11/7/23, 11/9/23, Notes." ChatGPT can automatically place your content into columns and organize them automatically by date. You then can copy and paste the content into your Google Doc, Word doc, or Pages doc for final editing.

3. Use AI Prompts to Create Your Own Royalty-Free Stock Photos

High-quality visuals are crucial in the real estate industry, but when you put a photo on your website, in a social post, or a brochure or other promotional piece, have you secured the copyright? Violating copyright law can be expensive, as the fines are steep.

Buying stock images can be expensive. Even when you hire a photographer for a photo shoot, it doesn't always mean you have secured all the rights you need to use the images. AI has a solution: platforms.

One free option is DALL-E, an AI model by OpenAI, creators of ChatGPT, that generates images based on textual prompts. With the proper AI prompts, DALL-E can develop stock-type photos, offering a cost-effective solution. Best of all, if you have a ChatGPT 4 account, you automatically have access to the power of DALL-E.

Prompt instructions:

Step 1: Access DALL-E at https://openai.com/research/dall-e, and if you don't have a ChatGPT account, create a new account with OpenAI.

Step 2: In the description box, provide a detailed description of the image you want. The more specific, the better the results.

Step 3: Let the AI process your request and generate an image. DALL-E will typically provide you with four different versions.

Step 4: Review the images. Adjust your prompt and try again if they don't match your expectations.

Example: If you're writing a blog post about luxury living, you might prompt the AI: "Generate an image of a luxurious living room with large windows, a modern fireplace, and gold accents." The AI will then produce an image matching that description, ready for you to use.

Take the leap!

While every real estate agent doesn't have to use AI, those who use AI correctly will be vastly more productive. Remember that the magic lies in the prompt! From crafting communication that resonates with your unique voice to organizing intricate data with ease and even creating striking visual content on demand, the possibilities of finding ways to use ChatGPT every day to improve your communications and marketing are boundless.

But like crafting a Comprehensive Market Analysis (CMA), ChatGPT's accuracy hinges on the quality of the input. When creating a CMA, the more relevant and well-selected the comparable properties, the sharper and more reliable the analysis. Similarly, with ChatGPT, the more precise and detailed your AI prompts, the more dynamic and targeted the content you'll receive. Dive into the world of AI with specificity in mind, and you'll begin to unlock a tool that has the potential to elevate nearly every facet of your real estate business.

Remember that even though your support team at Tech Helpline are not AI experts, we are here to help you with all of your technology questions and challenges.

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