Common Friction Points When Generating Website Leads

Companies spend a ton of money on search engine optimization (SEO) and pay-per-click (PPC) digital advertising to get people (a.k.a. potential leads!) to visit their website—only to see them leave without providing their contact information. Why?

Challenge: converting the leads you already have

Many consumers have valid security or privacy concerns and aren't willing to give up their data. Some may not want to create an account if they're just casually poking around on your site (and when it comes to converting leads, you don't want it to be too easy!). And others may be worried about even more marketing emails bombarding their inboxes.

In other words, a lot of the visitors you've worked hard to bring to your site will bounce and never come back, and this is a huge friction point in the online lead generation process.

Streamlining online lead generation for real estate professionals

At Constellation1, we know this is a common pain point, which is why we've built a streamlined process that helps capture leads effectively on real estate websites and move them all the way through to close using our suite of real estate technology solutions.

To learn more, watch this short 10-minute conversation between Mehul Patel, Vice President of Product and Technology at Constellation1, and Jeff Kennedy, Vice President of Sales and Partnerships at Leading Real Estate Companies of the World. You'll hear about the common friction points in every lead generation process and how you can work past them with a trusted partner.

To view the original article, visit the Constellation1 blog.