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MOVE Launches the Real Estate Network for Franchises

January 11 2012

Franchise Networks have taken the first step to declare their independence from the MLS rules and regulations, and third party listing websites.

Today MOVE, operators of REALTOR.com and the Listhub listing syndication network, announced that they have created a data sharing solution called the Real Estate Network. Participants in the network include the two largest REALOGY networks of Century 21 and Coldwell Banker along with Realty Executives and RE/MAX.

Under the terms of the agreement, the four participating Franchise Organizations will reciprocate in a listing data share of property listings for public display on each other’s franchise websites. New Century 21 CEO, Rick Davidson sent an email to all Century 21 brokerages yesterday ushering in what he calls “the next step in the evolution of our listings distribution strategy.”

The press release from MOVE indicates that the Franchise Organizations have come to mutual terms on a standard display of listings. Details about the standard have been released on the Listhub website (http://www.listhub.net/networkrules.html). MOVE indicated that the rules were “to ensure that brokers’ interests will be preserved and facilitate a level playing field by the participants.”

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