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Sign into your accountTop Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns
December 10 2020
If real estate agents and brokers received a dollar for every lead generation sales pitch they hear, they could retire from real estate. While that might be a slight exaggeration, it illustrates a reality: the market is overrun with multi-billion-dollar companies trying to sell them leads.
Those leads keep growing more expensive, or come with hefty referral fees, or are sold over and over again. Because they're generated from web traffic and consumers surf multiple sites, they're often delivered to multiple agents simultaneously. If you're not the fastest phone in town, you lose the deal. This combination of factors squeezes potential return on investment to all but nothing. The situation evokes a commonly heard question: "How come I'm the only one not making money in this scenario?"