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Sign into your accountNew Lead Routing Strategies Point to Increased Conversion Rates
October 28 2020
Lead routing has always been difficult to manage for real estate brokers. They have tried and failed at many strategies, including call centers. Beckoned by the industry's call for innovation, today artificial intelligence and machine learning is introducing external data coupling and improving lead conversion rates.
On firm listings, almost every broker sends leads on company listings to the listing agent unless that agent opts-out. The rest of leads on other firm listings are distributed using automated lead routing rules.