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Inspired by Sherry Chris: Being More Inviting and CRM of the Future

October 28 2020

I have always admired the Better Homes and Gardens brand developed at Realogy under the leadership of Sherry Chris. She is a delightful person who always brightens your day when you spend time with her. In many ways, BHGRE feels welcoming and sincere despite the long brand name.

On Facebook recently, Sherry posted a recipe on pairing quesadillas and wine published by Food & Wine Magazine, another Meredith Corporation publication. Being Friday afternoon, there was half a chance that I'd find a glass of wine in front of me at some time later that day or the next. I clicked right over. The article is crafted with clever prose and a passionate reverence for the subject matter—a satisfying read. Skillful writers always draw you in and inspire you to read their content a little more carefully.

Then I hit the pop-up:

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