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Sign into your accountThe 6 Key Features Your Brokerage CRM Needs
October 22 2020
As the saying goes in real estate, the three most important things are location, location, location. But for brokers and agents, it's actually leads, leads, leads. Brokerages everywhere are dealing with tighter margins, so agents can't miss a single opportunity: more leads equal more listings.
There's nothing more important for your brokerage than a robust lead funnel and the ability to track, assign, and follow-up on every single lead. Investing in new technology, like brokerage CRM tools, helps agents action every lead fast to win more business. The faster they follow up, the more likely the lead will convert. According to Gartner, a lead is ten times more likely to convert if they are responded to in less than five minutes.