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Sign into your accountThe Importance of Search Functionality
October 04 2020
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Franklin Stoffer discusses how search functionality builds a powerful online brand and generates leads for your real estate business.
Search Functionality Helps Achieve Your Online Goals
When it comes to real estate websites, I have only heard of two primary goals that real estate firms and sales associates want to accomplish.
- Clients want their website to generate business or leads.
- Clients want their website to showcase their unique brand and be a place for their company to have a powerful identity online.