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Welcome Zillow Homes, a Brokerage Launched in Atlanta, Phoenix and Tucson

September 23 2020

zillow notagIn an announcement today, Zillow launched Zillow Homes, a licensed brokerage entity in Georgia and Arizona.

For years, we heard that Zillow will never become a brokerage. Then when they became a brokerage to cover certain legal requirements in a number of states through acquisitions, we learned that it was simply air cover. Then Zillow began to collect referral fees from agents.

Completing the circle, today Zillow is a traditional brokerage, albeit for Zillow Offers. Who knows what tomorrow will bring? They have every right to operate as a brokerage and we welcome them with open arms.

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