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Sign into your accountWhat Makes a Powerful Brand? 3 Key Things to Include
July 21 2020
Real estate is no stranger to brands. After all, a brand is your identity in the real estate world; it's how you present yourself and, ultimately, it's how people recognize you and your real estate business.
But there's a lot more to a brand than picking a name and a logo. It's as much about the story you tell as it is about the visual identity you choose.
When you're building a powerful brand (or maybe even going through a rebrand), here's what to consider—and what it should reflect.