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Sign into your accountBack 2 Biz: Maintaining and Building Your Sphere of Influence
May 28 2020
This is article #1 in a series that's designed to keep REALTORS proactive and productive. You're either getting deals done, ramping up or waiting it out. Whatever situation you find yourself in these days, these tips from RPR can help you build your business and earn potential new clients.
To maintain and build your "sphere of influence," you must first know what that means. It's fairly self explanatory, but specific to real estate marketing, SOI is: a group of people (friends, family, neighbors, clients and leads) that you communicate with and have some type of influence on, in terms of your local real estate expertise.
Historically, this type of group was built strictly through referrals, networking and advertising. However, social media changed all that. Now you can post a message on Facebook or Instagram and reach not only your sphere of influence, but capture all kinds of other eyeballs as well. But... what will you post?