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Why One-Stop Shop Is a Fallacy

March 05 2020

wav why one stop shop is a fallacyAfter 30+ years in the real estate industry, I find a truism that resonates with me. "The more things change, the more they stay the same."

A case in point is our industry's quest to create a "one-stop-shop" for consumers. It has been a highly prized Holy Grail coveted and touted by experts and category leaders since I have been in the business.

But the pragmatist in me, combined with personal experiences, has taught me to question conventional wisdom. So, I do. I have often found that conventional wisdom is just plain wrong.

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