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Sign into your accountFixing the Agent Search Problem
September 30 2019
The vast majority of consumers begin their real estate searches online. They are not only looking for potential homes but also searching for real estate professionals that could help them with the sale or purchase. Googling a real estate agent's name will most often return their social network profiles and industry profiles on the first page of the search results.
Agents do a fair job of updating their social profiles. However, they don't even score a passing grade at keeping their industry profiles up to date. Take a moment and do an agent search on your company website. Imagine a consumer doing this same search. Do you like what you see?