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Sign into your accountHow to Market to the Newest Set of Home Buyers: Generation Z
June 12 2019
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z--comprised of people born from 1995 to 2010--is coming of age, with "older" members of the generation entering their early and mid-twenties.
While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.