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Sign into your accountThinking Like a Homebuyer Will Get You More Leads
May 30 2019
Have you ever considered what goes on in a customer's mind as they search for a home? We know that almost 90% of prospective customers start their home-buying journey online, but understanding the behind-the-scenes of the home-buying process can put you ahead of the competition.
When they start their search, most homebuyers already know the type of property they're looking for, as well as the location. They will type in keywords such as "home for sale in [city]", "condos for sale in [city]", "single family homes in [city]", "duplex for sale in [city]," etc. according to their preferences. Do the same thing and you'll notice that it's not always local websites that come up on the first page, but rather well-established real estate portals.