Why Real Estate Video Is Vital in 2019

According to research by Cisco, one of the world leaders in the technologies that make the web go, 75% of web traffic will be video by 2020. Video is now accessed by millions of Americans daily, including those who make up your future clients. That's not surprising considering 95% of Americans own a cell phone and about 77% of Americans own a smartphone capable of watching a video.

The video revolution was a long time in coming. That's because it took quite a while for technology to catch up to the audience's insatiable hunger for video. Today, more people have data plans that allow them to watch as much video as they want. And it's not just for Netflix—consumers use video to make their buying decision. The more research they need, the more video they use.

There are several reasons:

• Video can cover a lot more material in a much faster time than written work.
• It's easy for people to consume video "on the go," such as during commutes.
• Some people engage with material better when video is used.

Why You Can't Do Without Real Estate Video Marketing

As a real estate professional, much of what you do is visual. Real estate has always relied on beautiful photographs to convey the potential of any property. Those photos have moved online, but they are still essential. Now, they are being joined by video presentations modern customers find compelling and trustworthy.

However, video is not limited to listings. You can use video as a core part of your effort to brand yourself. Video marketing is one way to build trust and rapport using web content future customers find valuable—so they will bring their eventual transaction to you. Video can be used for:

1. Video Testimonials from Customers

Testimonials are the fundamental type of social proof—that is, evidence that shows future customers others just like them have succeeded with your service. This helps people overcome the mental objections that arise any time they make a purchase. A video testimonial adds a live and lively touch that even the best static graphic cannot match.

2. Standing Out from the Crowd

When a prospective buyer is touring numerous listings, it's easy to get "MLS Blindness." Video content allows you to offer something fundamentally different. Plus, if you are comfortable getting in front of the camera, viewers who've seen your videos will have the sense that they already know you. That makes it easier to build a working partnership fast.

3. Better Search Engine Rankings

When it comes to digital marketing, search engine visibility is the undisputed king. When your site is attracting relevant traffic from search terms related to your business, you can strike up a relationship with others at the very moment they need you most. From there, you have an advantage in cultivating a bond that ultimately results in a sale—and another happy customer.

4. Higher Conversion Rates

No matter whether you're dealing principally with buyers or with sellers, video leads to a higher conversion rate overall. A typical video on a service landing page increases sales by 10-20% or more. Customers who are directed to a landing page with video are much more likely to buy, even if they do not actually stop to watch the whole video. That's how influential it is!

The lesson is simple—don't sleep on video marketing. It makes you more memorable, trusted, and effective at attracting your ideal customers.

To view the original article, visit the Delta Media Group blog.