fbpx

You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

Why Isn't Redfin Bigger?

April 21 2019

In the Beginning...

Ten years ago, if pitched you a company that is building a fully integrated technology platform in the real estate sector and would soon have hundreds of millions of visitors to its website annually with so many leads it passes them off to agents at other brokerages, you'd probably open your wallet to invest.

If today I told you that company has a less than one percent market share (0.81 percent by value of homes sold per Redfin), you'd likely be disappointed. Why? Because with all the tech, capital, leadership, and traffic, Redfin has been unable to meaningfully take market share across the country.

TO READ THE REST OF THE STORY LOGIN OR REGISTER.