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Sign into your accountTapping the Zillow Gap: Competing on Consumer Experience
February 17 2019
Ah, Zillow. The real estate portal we all know and love. It's no secret that many homebuyers leverage the "Z word" to begin their initial stages of the home buying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow.