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Contactually's Take on WAV Group's 2019 CRM Effectiveness Study

January 29 2019

Technology Drives Agent Success

contactually wav group 2019 crm studyAgents know websites and online leads are necessary to increase the sales funnel, yet it's the CRM that accelerates productivity. Sixty percent of brokers now provide a CRM to their agents for just this reason — and 90 percent of brokers who offer a CRM say their agents understand that CRMs strengthen relationships.

Brokers view CRMs as one of the tools that generate the most ROI (along with social media, transaction management, and open house management).

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