Targeting Emotional Responses in Real Estate Buyers

Contributor Anita Koppens of Dynamic Page Solutions says:

It’s easy to get in a rut when writing copy for blogs or even articles for your real estate website, but have you considered writing on  a topic with the intent of causing a specific emotional response? I took a lot of sociology classes in college and the basic motivations of human beings are quite simplistic. We want money and prestige. Every nuance of the human response falls under those two categories including beauty, love, sex, respect, power, conquering fear, jealousy…you name it…it all comes back to money and prestige. So how can we capture attention (and customers) by focusing on emotional hot topics?

Real-Estate-Marketing

Think about why a person might be interested in short selling their home. Try to relate to and reference the issues that may have caused them to be in their current position. Was it the government, the ex-wife, the boss man? Who cares as long as you identify some possible reasons for the situation and sooth some of the emotional upset, of course you must also transition into how you can help them and what makes your expertise different than others.  How about lifestyle envy-that always makes me look-and even if your target audience is buyers in the mid-range, we still like to look at the luxury property on the market…oooohh…aaaahh. Now transition that copy and make sure you give the buyer some really nice alternatives to million dollar homes…new homes are usually nice…so give me the cheap alternative down the block (or maybe a little farther).