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Sign into your accountWebsite Redesign Realities
January 07 2019
One benefit of being a consultant is the diversity of work. The opportunities to practice technology and business intelligence across multiple industries really exposes you to new experiences. While challenging, basic fundamentals can be applied to any project.
Over the holidays, a client had me launch two redesigned websites – Grande Sports World and Barca Residency Academy. GSW is a site to promote a sporting facility and is home to Barca Residency Academy. Barca Residency Academy is the only full-time soccer residency academy sponsored by FC Barcelona.
As a note, if you don't know about FC Barcelona and the world of soccer, they are similar to the NY Yankees and the world of baseball. Branding is critical on all levels.
While both of these sites are not as technically complicated as real estate websites, the messaging is crucial to engaging consumers. The following are just a few tidbits I have learned from this project.