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Sign into your accountTo Adopt or Not To Adopt
December 23 2018
Agent adoption has always been a hot topic. As long as new technologies develop and emerge in the real estate space, there will always be an ongoing conversation on adoption. Typically, we hear a lot from the quantitative side of adoption. In the statistical data highlighting agent adoption numbers related to specific technology solutions and platforms, however, rarely do we hear about the qualitative data or the "why" pertaining to agent adoption.
Technology solutions offered at a brokerage level to agents are intended to make agents more productive and make their life easier at the same time. So why is there often so much hesitation and resistance to embrace these solutions that have nothing but good intentions towards the agent and their business?
Here are three primary reasons/barriers why agents don't adopt technology: