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Sign into your accountSERVICE: The Real Secret Weapon to Broker Profitability
November 20 2018
Our industry loves shiny objects! We're also looking for the next goose that is going to lay golden eggs at our feet.
This year, the promise of greatness has been tied to technology investments. From Opendoor to Compass to Keller Williams and a whole bunch in between, brokerages are lining up to claim their rightful place as a technology company.
While these announcements have raised a few eyebrows, I'm worried that they are distracting us from the REAL secret weapon to broker profitability.