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How to Get High CRM Adoption at Your Brokerage

November 04 2018

Key Takeaways

  • High adoption is critical to achieving high ROI on your CRM investment.
  • Low CRM adoption is usually caused by a lack of prioritization, technology fatigue, password overload, and difficult-to-use CRMs.
  • You can get high CRM adoption by choosing a CRM that's well-designed and easy to use, and:
    • Focusing on early adopters.
    • Setting a good example by using the CRM yourself.
    • Making sure your agents are continuously supported through training and education—the best CRMs prioritize education and training for agents.
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