July 26 2018
No real estate agent is going to turn down an opportunity to generate new leads. An agent's business lives or dies by acquiring new business leads and converting those leads into customers. In today's real estate market, one method of lead generation reigns supreme: content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
In the case of real estate agents and brokers, it's about creating original content that relates to your business, brand, industry, and market experience (for example). Prospective buyers or sellers may start searching 12 or 18 months before they're actually ready to meet with an agent. During this time, it's important to cultivate a brand and business that meets the needs of their clients, and fosters a sense of trust and expertise. Today, being an in-demand agent is built just as much through content as it is through referrals and reviews. Quality content positions you as a trusted leader that wants to help their customers through the homebuying and selling process.
Nearly half of all homebuyers start their real estate searches online. The original content you share online offers solutions to prospective customers, provides useful information about the homebuying or selling process—or better yet, is an entertaining combination of the two. Content marketing is effective—and a proven way to generate new leads. Take a look at some content marketing strategies that will generate new leads for your real estate business and help you stay ahead of your competition.
The easiest way to land leads from your real estate blog is to include free content that potential clients can get in exchange for their contact info. And the best content adds value to readers' lives. It informs and educates. It solves problems. It provides helpful tools. It entertains. The goal is for readers to gain information and enjoy the process so much they want their friends to have the information, too.
In any of your content, ask for a follow-up. A link to your contact page is great, but takes your readers away from the content. One of the most effective lead-capture tools is the pop-up.
When your content loads, the reader is presented with a pop-up asking for contact info. It can be as simple as asking for the reader's email address to download a guide or to get new content delivered to their inbox, or a button to follow your business on social media.
To view the original article, visit the WolfNet blog.