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Sign into your accountWhat You Need to Know about Transaction Fee Brokerage
July 23 2018
In partnership with RE Technology, WAV Group facilitated a webinar with seasoned real estate executive, Rick Haase, about transaction fee brokerage. Haase is one of the few brokers in America who operated both a traditional brokerage and a transaction fee brokerage at the same time.
There are really two sides to the coin between traditional split commission fee brokerage and total transaction fee brokerage. It is pretty easy to imagine the recruiting and retention strategy of transaction fee brokerages. The agent gets 100 percent of the commission. That is a pretty strong strategy. But what Haase brings to light is that traditional split commission fee brokerages have many compelling attractions that allow them to be equally as powerful in recruiting and retention.
In this webinar, Haase brings forth information about the front-line battle between these two business models, articulates the merits and challenges of each, and highlights strategies that help brokers to understand how to navigate through to success.
Please enjoy this video: