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Sign into your accountRetention: How to Keep Your Agents Happy
July 15 2018
The industry is buzzing about recruiting strategies due to the competitive market. Equally important, however, is a brokerage's retention strategy. You not only need to win agents over, but you have to keep them happy as well. According to NAR, a real estate agent's median tenure at their current firm is only four years. That gives you a fairly tight window to make them want to stay for the long-run.
With competitors entering the market with loads of cash and aggressive recruiting tactics, it's imperative that brokerages focus on how they're going to retain their existing agents. This is particularly important for new agents as their first year in the business can be discouraging, causing a large portion of new agents to leave the industry. Focus on your people and your people will remain loyal to you.
Here are four tips for continuing to win over and retain those superstar agents: