RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountZillow May Have Finally Justified Listing Syndication
June 26 2018
Real estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend.
Despite the lack of demand for buy-side advertising, Zillow continues to grow revenue, mostly by raising prices. At some point, the market will reverse. Days on market will stretch back out to traditional levels and drive competition for Zillow advertising. Zillow's revenue growth should explode. If Zillow can succeed when brokers and agents do not need to advertise to find buyers, imagine their success when advertising is required. To be clear, Zillow prices on volume and market demand. If there was no market demand, prices would not increase. They have publically commented that in some markets, prices actually go down because it is driven by dynamic pricing.