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Sign into your accountCreating Your Own Backlinks for Real Estate SEO Clout
April 01 2018
Has real estate SEO become just too much trouble for your results? Don't feel alone, as the changes in Google's algorithms over the past couple of years have relegated most real estate agent and brokerage websites to results pages that get them few clicks. The big players like Zillow.com and Realtor.com are dominating first page results, and we're even getting some competition from our own MLS organization websites with listings.
These days, it's not as much about keywords as it is "domain authority." Here's one definition of domain authority:
Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
Notice the Popularity and Size criteria. There is no way your website can compete on those items with Zillow or Realtor.com. They get millions of views and have thousands of pages. So, what are you to do to help move you up in the SERPs (Search Engine Results Pages)? Really, if you are using "long tail" key phrases and creating lots of localized content, your main competitors for the lower placements on page 1 are your local competitors.
Assuming that you and your competitors are all using a lot of the same key phrases in your content, how can you get a leg up on them in the search results? Using domain authority is how.