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Why Do So Many Brokers Think Technology Is the Way to Win?

March 06 2018

wav Broker Technology way winIt seems like every week we're hearing about a new announcement from a large brokerage or franchise telling us they are spending millions on technology and repositioning their brand story around their technology suite.

While I LOVE to see brokers investing in technology that will help their agents be more professional, prepared and responsive, I feel like we might be missing the big picture in our industry.

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