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Sign into your accountSEO vs. PPC: Which is best for you?
January 17 2018
Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) are effective real estate marketing tools. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it! Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results—the real difference comes in how that goal is accomplished.
Let's take a closer look at the perks of SEO and PPC to help you identify the most effective marketing tools for your real estate business.