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Sign into your accountSelling to High Net Worth Individuals
November 17 2017
It's "growth month" at Happy Grasshopper, and I've noticed that many entrepreneurs always spell growth with a capital 'G.' For them, nothing is more important than getting bigger, even if that means burning boatloads of cash.
This might make sense if you're building the next big software company, but it equals disaster for most of our businesses. In this post, I'm going to cover the single best way you can grow their business: by shifting upmarket and getting more dollars for the same amount of work.
As obvious as this seems, many people fail when trying to shift upmarket because they suffer from a toxic combination of limiting personal beliefs and a fundamental misunderstanding of high net worth individuals.