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3 Must-Have Features Your Agents Need in a CRM

November 08 2017

Real estate agents who use a CRM are 26.2 percent more productive than agents who don't use one. The solution: get a CRM, right? Wrong. Or to be less black and white about it, you're only halfway to the answer. More specifically, agents need a) a CRM with features designed with real estate in mind, and b) a CRM that they'll actually use.

A CRM that doesn't really meet your needs is a cost. On the other hand, a CRM that optimizes your working practices, improves efficiency and helps your agents close more deals is an investment. If you're smart about the CRM features you look for, your software can have a significant impact on your bottom line.

Below are three features that can help you make that leap.

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