RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountA/B Testing to Optimize Your Real Estate Website
September 12 2017
Small changes can be powerful and A/B testing is the way to real estate website optimization.
Quick! What happens to your brain when you read tech terms such as "conversion rates," "A/B testing" or "split testing"? Mine goes into shut-down mode and my eyes start to cross. But, if you have a real estate website, these are important terms to know, understand and utilize the processes behind them.
The entire ordeal of choosing a website, paying for it, guiding the designer to follow your vision and populating it with content is a long, exhausting project. When it's finished, it's only natural to sit back and assume your job is done and the leads will come rolling in.
Au contraire, home seller extraordinaire! Like lead generation, your website is an ongoing project – at least if you want it to be successful. Now, if you're a multi-million dollar-generating company, you can hire someone to do the work. If not, the job falls to you.
Let's take a simplified look at A/B testing, one of the most important tests you can use to determine the effectiveness of the pages on your site.