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Sign into your accountHow to Connect with a Millennial Home Buyer
July 30 2017
Saying the words 'Millennials' and 'homeownership' in the same sentence usually has mixed results – especially with experts lamenting them for not jumping into the real estate market in droves. Millennials have been the primary marketing focus of almost every business model in virtually every industry, mainly because they are the largest generation in history and they stand to inherit an estimated $30 trillion in assets in the greatest wealth transfer in history – so it's understandable that they have everyone ready to pounce on their purchasing power.
This is a generation unlike any other in the sense that brands still haven't completely figured out what makes them tick and how to market to them – and it's no different for the real estate arena.